SusTech® Glocalization: Rebuilding Entrepreneurial Ecosystems

SusTech® Glocalization: Rebuilding Entrepreneurial Ecosystems

The world of 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 is experiencing a serious shift. It’s been evident for some time now that Western business models, particularly those rooted in the Silicon Valley startup ecosystem, do not seamlessly translate to other global regions such as Africa, Latin America, Asia or even some parts of Europe. These models are heavily influenced by the local culture, work ethics, mindsets, and business frameworks, which vary significantly across different geographical areas.

The global landscape is diverse, and what thrives in California might not translate to Portugal, Kenya, Côte d’Ivoire, India or Brazil. It’s time to move beyond imitation and embrace a new model for building 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀.

This realization introduces new paradigm: SusTech® ecosystems glocalization. By embracing glocalization – the thoughtful integration of global trends with local needs – we can rebuild the capacity of sustainable tech ecosystems that scale in every corner of the world. Imagine vibrant hubs nurturing a new generation of entrepreneurs focused on solving environmental challenges with solutions tailored to their specific contexts.


What is SusTech® ecosystems glocalization?

  • Contextual relevance: business models that resonate with local cultures , utilise local resources and address global issues based on regional context.
  • Empowering local talent: cultivating a diverse pool of founders who understand the unique opportunities and challenges of their environment.
  • Sustainable practices: integration of environmental responsibility throughout the entrepreneurial journey, from business models to operations, to investments – to the unique business ecosystem.

The future of innovation is not about replicating a single model, but about cultivating a global network of interconnected ecosystems.

Let’s move beyond imitation and embrace glocalization to empower the next generation of SusTech® entrepreneurs to build a more sustainable future.


The limitations of a monolithic model

Many regions around the world have tried to emulate Silicon Valley to build their own startup ecosystems, but most have failed due to a lack of understanding of its specific structure and a focus on short-term driven strategies. Understanding that model’s specific business framework and regional context is crucial to understand its background and purpose – and particularly for, further on, creating effective strategies that leverage local environments.

The model itself, with all its achievements, is heavily influenced by Western business practices and cultural norms. However, it creates a blind spot when applied to worldwide regions with distinct cultural, social, and economic contexts – or female founded ventures.

Transplanting this, or any other distant model, can stifle regional innovation and fail to consider the unique strengths and challenges faced by entrepreneurs in different parts of the world – particularly the demographic assets some regions have.


Defining a SusTech® ecosystem

For example, when western VCs and investors look to invest in African or South European startups, they often expect to see a Silicon Valley-like startup and team setup. However, this expectation overlooks the unique characteristics and potential of the other assets of the diverse and local ecosystems.

But this is now changing and pivoting towards more substantial value startups and SMEs with quite high potential for both, profitability and particularly a long-term impact.

As we progress, impact investors recognize real potential for greater value by investing in a network of 100 startups within a circular economy ecosystem, fostering collaboration and innovation, compared to a single startup relying solely on promises of future exceptional success.

This perfectly aligns with our approach of transforming and rebuilding global entrepreneurial ecosystems. Focus on building the capacity of each unique ecosystem, ensuring they perfectly fit within their geographical space, respecting its specificities and opportunities.

Particularly, our unique SusTech® entrepreneurial system focus on:

  • Tailored ecosystem development: we collaborate, train & coach, ESOs to build entrepreneurial ecosystems that are tailored to their local context. This means leveraging local culture, work ethics, and business frameworks to build a supportive environment for startups.
  • Capacity building: we empower startups to build businesses that create long-term benefits for the economy, society, and the environment. By fostering sustainable development, we help these businesses become cornerstones of their local and regional economies – while impacting global economy.
  • Investment localization: by educating investors about the unique aspects of the regions they are interested in, we help investors recognize and value the potential of local startups, rather than expecting them to conform to other, non applicable, norms. Build locally and sell globally!
  • Closing the cycle: our goal is to create a self-sustaining cycle of success. We help founders build successful companies, which in turn create jobs, long-term sustainable impacts and generate profits. These successful founders are welcomed back to where they have started to support new entrepreneurs, sharing their experiences and insights. This engagement helps new startups avoid common pitfalls and accelerates their growth while established founders discover the power of impact investing as a driver of positive global economic change.
  • Founder to investor transition: by brining back those successful business founders and engaging them with new founders, we’re guiding then into learning about becoming investors themselves. We ensure that the ecosystem continues to grow and innovate, supported by those who have firsthand experience of the challenges and opportunities in their specific region. We build capacity of future investors who are recognising the value of impact investing!

Learning from Success, Not Mimicking It

The path forward for fostering global innovation lies in embracing diversity. By building sustainable tech ecosystems tailored to the needs of each region and recognizing the value created by all founders, including youth and women equally, we can empower local talent and create a future where innovation flourishes on a global scale.

A new generation of entrepreneurs is emerging, empowered by the SusTech® system. These young minds are not only founding innovative startups across various industries but are also transitioning into impactful investors. Their solutions are tackling environmental challenges head-on, and they deserve a robust and supportive ecosystem to propel their success.

Let’s leave our fingerprint! Commit to supporting diverse and sustainable tech ecosystems. Invest in startups that prioritize regional assests for global needs. Drive meaningful change and ensure that innovation thrives worldwide.

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